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| EVENT & MARKETING |
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| Compiled by Michael Hosang |
| Event & Marketing 3
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| Concepts - Examples - Trends |
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| Compiled by Michael Hosang |
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EVENT & MARKETING 3
Concepts - Examples - Trends |
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In EVENT & MARKETING 17 prominent authors deliver concentrated practical knowledge on the big event marketing issues:
From strategic thoughts on event conception, planning and organisation through monitoring success, to media and public relations work, sponsoring and controlling, the authors illuminate all important aspects of event marketing, The reader is given a wealth of practical aids and valuable tips, to help with successful event implementation.
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| In German language |
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Deutsch
English
