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| Messepraxis |
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| Dr. Dieter Arnold |
| Messepraxis |
| Professional corporate presentation at trade fairs and exhibitions |
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| Content |
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| MESSEPRAXIS |
| Professional corporate presentation at trade fairs and exhibitions |
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| "Messepraxis" provides practical know-how on the professional planning, preparation and handling of trade fairs and exhibitions. Planning examples illustrate the many different approaches, guidelines on drawing up work schedules, budgets and timetables give the reader systematic exhibition management confidence. Checklists and a directory round off this reference work. This is the ideal guide for all industrial, commercial and service enterprises looking to become exhibition professionals.
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| In German language. |
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