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| m + a report |
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| m+a report |
| The Global Exhibition Magazine |
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| The topics of the current edition 8/2009 |
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Small companies break out of the exhibition routine
The opportunities offered by success controlling are obvious to Ralf Kohler: The results help the Mafell marketing manager to improve trade fair appearances: The budget is channelled into activities with the greatest potential for progress.
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Tightening belts
Budgets are being adjusted, prices are being renegotiated and incidental expenses are being cut still further. Exhibitors are thrifty with and on their appearances.
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Declines still moderate
2009 went better than expected for organisers. Not all trade fairs in Germany are in decline.
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European Court of Justice spoils exhibition deal
"That's just the way it is, there's nothing we can do about it, and so far things have always worked out ..." Now people in Cologne might soon be saying: "What's gone is gone" - meaning lots of money down the drain.
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Market in exchange for know-how
State control freakery feared: China is drafting a new trade fair law. It will make considerable demands of foreign organisers if it comes into force and their intellectual property could be in jeopardy.
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Expo to break all records
China is getting ready for Expo 2010. This prestigious global exposition offers the country an opportunity to show itself as a modern and economically strong power.
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The right policy
Plenty of support is available to foreign companies, associations and organisers who want to do business in Singapore.
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Clearing a path through the jungle
Finding one's way around the South Korean trade fair market is no easy matter. But the industry is professionalising. With more events and larger venues the country is looking to score worldwide.
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MICE sector to grow by 25 %
Thailand's economy is ailing; its image has taken a battering. The efforts of the state institutions all have one aim: to restore confidence in the country and its people.
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From WoE to BoE
Despite the economic crisis the events industry is readying itself with considerable verve for the maiden Best of Events in Dortmund. The new venue scores with its central situation and heaps of room.
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Adam & Eva
Grand but more serious than last year: The Adam and Eva Award Ceremony at the Jahrhunderthalle Bochum was a big success not least thanks to its sponsors. Round about 1,000 guests celebrated the prize-winning trade fair stands and events.
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Mega structures
Large-scale, architecturally striking structures are impressive and set new standards. Not only do they offer an experience for the beholder but also give an impression of the significance of the presented brand.
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Deutsch
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