| m + a report |
 |
| m+a report |
| The Global Exhibition Magazine |
|
|
|
|
| The topics of the current edition 5/2010 |
|
|
|
 |
Strategy recommendations for trade fairs in 2020
Social media, visions, benchmarking, discussions, workshops – the 2nd expobusiness congress promises professional know-how for the B2B business.
|
|
|
|
|
Trade fair industry trailing behind economy
The tough economic climate last year caused many companies to cut back. Nevertheless, many German exhibitors did invest in domestic shows – not least because demand at home remained relatively stable.
|
|
|
|
|
More investment needed
Even though support for participation in trade fairs abroad is set to grow to € 41.5 million, it is the bare minimum needed given the growing demand and increased costs.
|
|
|
|
|
Fashion demands new schedule
For the women’s outerwear premium brand Marc Cain, Asia’s biggest fashion fair Chic is a good place for networking, attracting new business and public relations.
|
|
|
|
 |
Each man to himself
Two organisers, two trade fairs, one theme: Competition for the right meeting place for the technology sector has broken out in Switzerland.
|
|
|
|
Emerging from the deadlock
Simon Ackermann heads the Swiss assocation Expo + Event Live Communication Schweiz, a complex structure that is still in search of itself. Because geographical boundaries do not follow market boundaries, he’s also reaching out to Germany and Austria.
|
|
|
|
 |
Beginning of a golden era
Is gold about to replace the ubiquitous trend for white? New production techniques mean that this precious metal is increasingly being used in effective ways.
|
|
| | Special feature: Design/Scene | |
|
|
|
|
Scene
Square shapes contrasted with playful details. The size of the trade fair stand is of no consequence. Scene presents some particularly effective appearances that attracted attention with their unusual materials.
|
|
|
|
Rooted in the region with high design standards
Ritzenhoff proved with its new appearance at a restructured Ambiente 2010 that its brand topic of table architecture has to be seen holistically.
|
|
|
|
Design for living
Expo 2010 in Shanghai shows how city life could look in the future. Environmental technologies are one major theme, as is harmonious co-operation, a philosophy also found in the architecture of the exhibition buildings.
|
|
|
|
Clients excited about exhibition materials
A whole new dimension in material experiments; Formvielfalt invited clients to make jewellery from exhibition materials.
|
|
|
|
 |
The art of audio-visual experience
If applied selectively, audiovisual media can make for exciting effects or even make an event. But the attraction must suit the character of the event and the visitor’s experience is paramount.
| |
|
|
| |
Deutsch
English
