|
|
|
| m + a report |
 |
| m+a report |
| The Global Exhibition Magazine |
|
|
|
|
| The topics of the current edition 1/2010 |
|
|
|
 |
Cross-media opens untapped expo potential
Businesses using expos as marketing instrument may support their dialogue-oriented presentations with sophisticated campaigns.
|
|
|
|
|
A fair at last!
Best of Events has consolidated the market. In Dortmund, it was able to reinforce its unique standing still further and fill the gap left by Frankfurt's Marketing Services.
|
|
|
|
|
Starting shot for 3rd m+a-Award
The search is on for "The outstanding visitor invitation", because activities aimed at positioning businesses in visitor awareness already begin prior to the actual show. Invitation management as kick-off for company presentations is often ineffective.
|
|
|
|
|
Engrossing discussions and fascinating presentations
Dialogue as a way forward: The Expobusiness Congress 2010 will offer more workshops and discussion forums where exhibition executives can compare notes. This year's motto: Trade fairs: Event. Experience. Success.
|
|
|
|
|
Expodatabase-[R]Evolution
From search engine to interactive expo platform. After relaunching their website, m+a Verlag publishers now present an extensive Internet platform for the entire industry.
|
|
|
|
 |
Upheaval on the Italian market
Exhibitors cannot complain about a lack of new events at the moment. To attract them, the trade fair organisers grant trade fair companies rebates and act as agents in providing low-cost hotels or loans - ear-marked, of course.
|
|
|
|
|
Three under one roof
Fiera Milano has restructured to take one further step towards becoming the biggest trade fair company in the world. This involved a merger on November 1, 2009.
|
|
|
|
 |
Germany getting the balance right
There is still much to do until Expo 2010 opens its doors this May in Shanghai. The concept for balancity - showing a city in equilibrium - already exists and is now being implemented professionally by a partnership network, and is bigger but more balanced than ever before.
|
|
|
|
|
"Involve me and I'll understand"
The more visitors are involved at the experience level of a trade fair stand, the stronger its effect on them. Interactive exhibits can have an illustrative and informative purpose or primarily function as an instrument for addressing customers.
|
|
|
|
|
Breathing life into façades
High-tech architecture arouses the visitor's curiosity about what may await him behind the outer skin. Media façades communicate contents from a distance.
|
|
|
|
|
Welcome to the world of fantasy
The latest floor coverings take style into all three spatial dimensions: height, width and depth. It is not just the unusual design ideas that are surprising but also the materials used.
|
|
|
|
|
Roofs that mean the world to us
Mobile structures provide space for ideas. From a single item to a complete landscape of domes, their versatility translates into unmistakeability. Both design ideas and the technical aspects of climate protection are becoming more and more important.
|
|
|
|
|
|
|
|
|
|
Deutsch
English
