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| m + a report |
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| m+a report |
| The Global Exhibition Magazine |
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| The topics of the current edition 4/2009 |
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“Conveying our value-added to customers”
The value of a trade fair for Thomas Kleinbongartz from Pepperl+Fuchs is communication with attendees, encounters and the numerous possibilities for customer relationship management.
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"Trade fairs aren't bad, trade fair appearances are"
How do exhibitors behave in a crisis? Do they go for smaller trade fair participations? Does marketing become more aggressive, messages more competitive, benefit promises clearer? Are changes in trade fair contents or stand personnel noticeable? These are all issues that concern Ralph E. Hartleben.
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Off to the South
Messe Frankfurt is piling extra pressure on Fiera Milano's Macef with Ambiente Italia. Meanwhile the Milan-Hanover connection is being intensified.
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Opportune moment to enter market?
Russia is still a hot topic. That can be seen by the myriad consultancy services offered by the regional Chambers of Commerce and Industry (IHKs).
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The renaissance of Russian breadbaskets
The former Soviet Union possesses around 9 % of the world's available arable land. But much of the farmland lies fallow and offers still untapped potential - while the proportion of imported food averages about 40 %.
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Good sales opportunities in a growth market
The 2014 Olympic Winter Games are casting their shadows before, as the global event ratchets up demand in Russia for security technologies.
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| | Special feature: fairs and the media | |
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Twittering and xinging
More communication channels are conquering the exhibition world in the shape of Twitter und Xing. Seldom have visitor marketing tools become so swiftly established. News now comes in real time - regardless of where something is happening in the world.
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Dusting off the crafts industries
For the first time at the international crafts industries fair IHM, the JVH association of German crafts industry journalists' "Transparent Podlabx Editorial Desk" produced radio and video material for the internet as well as copy.
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Live in Chile
With innovative media input and an online newspaper specially designed for its trade fair appearance, RWE Energy sent its exhibition contents around the world from its home base in Essen, reaching an audience beyond the actual visitors to the fair.
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Reaping rewards
Events and experiences give our life a more distinctive and lasting structure than any other form of communication. They are the subconscious yet ever-present companions of our thoughts and actions.
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Science as a brand
The mobile exhibition concept: "Expedition Zukunft" promotes science at more than 60 German railway stations and practically picks up its customers from the doorstep.
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Seen in the best light
Depending on which lamps are used and how, the appearance of spaces, objects - and people - changes. Deployed with skill, lighting can highlight or improve the effect of architecture, but used amateurishly, it can do more harm than good.
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Deutsch
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