| m + a report |
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| m+a report |
| The Global Exhibition Magazine |
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| The topics of the current edition 8/2011 |
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Community spirit
Intense discussions, candid exchange of experience, in-depth workshops, interesting presentations –
the Expobusiness Congress 2011 offered a copious programme on two content-rich days.
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No effort spared
Trade fair companies should take infringement of industrial property rights much more seriously,
demands Matthias Eichler of Boge Druckluftsysteme, Bielefeld.
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Getting away from a run-of-the mill ambiance
Best of Events in Dortmund fires the parting shot for event year 2012. Many new categories are intended to make
the event on January 18 and 19 even more attractive. The first spin-off event in Salzburg managed to get itself noticed.
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Gut feeling
What makes advertising effective or packaging successful? The Multisense Forum in Munich looked at ways
in which the marketing mix can be more efficiently organised.
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On the way up
Asia’s exhibition industry is hallmarked chiefly by China. Whether it’s the number of tradeshows,
the exhibition space rented, earnings generated, or available hall capacities – China tops all
the statistics. And the country’s economy is on track for further substantial growth.
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Vast opportunities
Just as there are over a hundred exhibition sites of international importance in Europe,
the industry is developing with many different venues in China, too. But there, it is happening very fast.
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Good preparation helps
Japan’s exhibition industry is gradually clawing its way back after the disastrous events of this spring.
But participation from abroad remains sparse.
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Plucked apples
Once again at this year’s Adam and Eva Awards, which were organised by the direct business communication
association Famab, there were some impressive exhibition and event presentations to admire.
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Individualise your life!
Standardised mass goods are so yesterday – these days our life is one of colourful diversity.
The possibilities for personalising goods and products make it possible to give expression to all manner of different stances.
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m+a series: Brandspaces – corporate heritage
Documented corporate history is of interest not only to proprietors and their staff; it also leaves a lasting impression with
clients and visitors – and in an era of constant change it stands as a symbol of continuity and reliability.
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Hotspot for the brand
Besides Cebit in March, Vodafone also invites its business customers to six exclusive roadshows in the
second half of the year. “We go out to our customers” is how the company describes this additional commitment.
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From coal freighter to showroom
Be it ships, trains or trucks – for road shows all sorts of different means of transport are remodelled and put to different
uses. But the rededication is only short lived, for once an exhibition is over a new assignment is usually waiting in the wings.
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