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| m + a report |
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| m+a report |
| The International Trade Fair Magazine |
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| The topics of the current edition 3/2008 |
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A foot in the door is not enough
Some fairs launched with high hopes by Germans sink into oblivion again on the Chinese exhibition market. Which prompts us to ask: Are German organisers really firmly rooted in China?
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Young and dynamic
Turkey’s exhibition industry has experienced incredible growth in recent years - a logical consequence of its robustly positive economic development.
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A city apart
For more than three decades, Salzburg has prided itself on being Austria’s trade fair capital. Ongoing investment in the infrastructure and new events are the means chosen to ensure that this position remains unassailed.
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Written off and going strong
Shopping mall or exhibition centre? The matter seems settled. People have pricked up their ears at expansion plans from Franz Dim, president of exhibition company Rieder Messe. The new hall could be finished in 2009.
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Pivotal year or business as usual?
Marketing Services has managed to endure in the fast-paced world of advertising for a quarter of a century. The trade fair has long been resisting loss of exhibitors and hired surface.
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| | Special feature: live communication | |
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The power of story-telling
The human factor in the trade fair appearance - does it have a future in the egocentric, sender-orientated communication that dominates today?
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Germany sets the standard worldwide
Spatial Communications and Events are the latest two disciplines to join this multi-faceted ADC competition. They are developing into shooting stars with two-figure growth in submissions.
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Is that your brand I smell?
Olfactory marketing sounds mysterious. The topic for using scents is usually approached purely emotionally. A study by the Stuttgart Media University has provided the first hard and fast facts on the use of aroma in communications.
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Able, natural, cosmopolitan
The demands on hostesses have increased. Growing internationalism has made the business tougher. Dealing with trade fair visitors requires diplomacy and tact.
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The MMF factor and the quest for true scenography
Museums, Malls and Fairs: All are in the business of turning brands and themes into a visitor experience - and are surprisingly similar in their approach. They’ve got it right if they can get a dialogue going.
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Room for creative ideas
Stages, floors and platforms on trade fair stands and at events have both a technical and an aesthetic function. As part of the stand concept, their job is to support the brand, with a design that sets the presentation apart like an island in a sea of stands.
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“You can’t delegate liability”
Stage technology and stand construction would hardly be possible without trusses. That is a big responsibility for everyone involved, explains Hans C. Pakleppa of Dutch truss manufacturer Prolyte.
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Deutsch
English
