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 m + a report
   m+a report
THE EXHIBITION MAGAZINE
 
 
 
 
 
 
 
 
 
 
 Content
 
THE EXHIBITION MAGAZINE
 
m+a report, THE TRADE FAIR MAGAZINE is a practical and informative specialist and business medium and, as such, a reliable partner for trade fair experts in exhibiting companies, in particular export-oriented medium-size companies in the most varied sectors. With specialist know-how, m+a report supports planning and organization, exhibition preparation, the appearance, and checking exhibitors’ goal attainment. It gives those working in marketing, trade fairs, or sales inspiration for innovations and its reporting provides a benchmark by describing successful case examples and illustrating translation of the brand into three dimensions.
 
Reader sections:
 
  • opportunities
    shows the trade fair appearances as success stories, looks at the background to the exhibition industry and provides market data and company news. Players from the reader target group have a say in this section. It reports on exhibition goals and participation strategies, sales development, recruiting and looks at the latest studies.


  • markets
    describes foreign business developments with country information, especially for exhibitors, who want to go abroad, includes guest articles, experience and know-how transfer, so that an appearance far outside familiar business activities is a success.


  • appearances
    provides specific examples of how a stand becomes an appearance and how brand management in three dimensions works. New materials and design trends for all areas of the exhibition appearance are presented.


  • practice
    provides practical help, for example, with briefing, costing, outline contracts, exhibition planning, logistics, includes specialist articles on projects and concepts and shows new products.


  • and
    m+a Service: Quick and simple: people who know how it works also want to know where to get it. The m+a supply source directory will help them, listing up-to-date, innovative companies and their products in each issue.
 
Detailed data on readership structure are available. Please refer to media info
 
Topics
 
Purchase your magazine for professional information of the tradeshow and exhibition industry.
 
 
 
 
 
 
 
 
 
         
   
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