| What you should be sure to know about the readers of m+a report: |
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- 84% of m+a report readers exhibit at trade fairs – making them your target group.
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- They take part each year as exhibitors in an average of 17.1 fairs in Germany and abroad (foreign share 51%).
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- The annual budget for exhibition activities averages € 1.0 million.
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- 81% of readers expect the exhibition budget next year to be held at the same level or possibly even increased.
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- 72% additionally organise marketing events – 13% of them 70 events and more.
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- 77% use the expertise of specialist contractors for their events.
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- 77% of readers are executives, 92% play a part in exhibition and event decisions.
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- One in three consciously use the information published in m+a report as a decision aid for their exhibition participations.
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- 66% use no other trade fair magazines for their exhibition planning.
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- 92% of readers say: "m+a report is a magazine to be recommended."
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- 3.8 readers per copy* ensure additional distribution of your advertising message.
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| *according to the fi rst reader |
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