|What you should be sure to know about the readers of m+a report:
Flyer Nr. 1|
- 87% of m+a report readers exhibit at trade fairs – making them your target group.
- They take part each year as exhibitors in an average of 15.8 fairs in Germany and abroad (foreign share 57%).
- The annual budget for exhibition activities averages € 785,000.
- 93% of readers expect the exhibition budget next year to be held at the same level or possibly even increased.
- 82% additionally organise marketing events – 9.5% of them 70 events and more.
- 84% use the expertise of specialist contractors for their events.
- 85% of readers are executives, 94% play a part in exhibition and event decisions.
- One in three consciously use the information published in m+a report as a decision aid for their exhibition participations.
- 76% use no other trade fair magazines for their exhibition planning.
- 95% of readers say: "m+a report is a magazine to be recommended."
- 3.5 readers per copy* ensure additional distribution of your advertising message.
|*according to the first reader|